ERHA launches AI skin advisor on WhatsApp with Revieve

ERHA and Revieve have launched Skin AIdentify, an AI-powered skin advisor that delivers dermatology-grade analysis through WhatsApp in Indonesia. The free experience is designed to boost consumer engagement, capture first-party data, and connect users to ERHA’s clinic and skincare ecosystem.

Why it matters: - ERHA is moving dermatologist-led skin guidance from clinics into WhatsApp, where millions of Indonesians already spend time. - The launch is designed to make skin analysis easier to access while giving Arya Noble a new way to collect first-party data and drive more personalized recommendations. - The product could widen access to expert-backed skincare guidance beyond traditional clinic visits.

What happened: - ERHA, part of Arya Noble, launched Skin AIdentify on July 7, 2026 in Jakarta with Revieve. - The new AI-powered skin advisor is available through WhatsApp and uses a QR-code entry point. - ERHA will officially showcase the experience at #ErhaJxB2026. - More information is available here.

The details: - Skin AIdentify is a free experience that analyzes six skin types and seven primary skin concerns. - Users scan a QR code in retail locations, on product packaging, or at brand activations. - The journey then moves into ERHA’s WhatsApp Business experience, where a chatbot collects key data and sends a personalized link to Revieve’s skin analyzer. - The analysis runs in WhatsApp’s in-app browser and returns results in about three minutes. - Users receive tailored skin insights and product recommendations directly in WhatsApp. - The system is calibrated for Fitzpatrick skin types III–V. - The experience focuses on concerns common in Indonesia, including post-inflammatory hyperpigmentation, melasma, uneven skin tone, and skin issues tied to tropical climate, humidity, and UV exposure. - The product combines AI technology with ERHA’s clinical rules engine and dermatologist expertise. - The experience includes shareable visual results with 14 design scenarios. - ERHA’s network of more than 112 clinics and over 144 dermatologists supports the broader ecosystem behind the product. - The ecosystem spans ERHA Ultimate clinics, ERHA OTC, ERHA Digital, and ERHA Skincare.

Between the lines: - The launch shows how beauty brands are trying to turn messaging apps into commerce and care platforms. - The product is built to do more than provide diagnosis-like feedback. It is also designed to deepen consumer relationships and steer users toward ERHA’s products, clinics, and teledermatology services. - The company’s emphasis on local skin concerns signals a strategy to differentiate from generic AI beauty tools. - Revieve’s role suggests ERHA wants a scalable digital layer without losing the clinical credibility of its dermatologist-led brand.

What's next: - ERHA plans to use Skin AIdentify as a growth engine for user acquisition, data capture, consumer understanding, and personalized product recommendations. - The company is positioning the WhatsApp-first experience as part of its broader Intelligent Derma Beauty strategy. - Consumers can access the experience by scanning a QR code, taking a selfie, and receiving recommendations in WhatsApp. - ERHA is betting that a familiar messaging channel will make expert skin care feel more immediate, scalable, and routine.

The bottom line: - ERHA is turning WhatsApp into a skin-care front door, pairing local dermatology expertise with AI to reach more consumers and build a stronger digital ecosystem.