Barbara Bray launches Grow Your WHY platform for reinvention coaching

Barbara Bray has launched Grow Your WHY, a new coaching and speaking platform based in Oakland, California, to support women, educators, and leaders navigating change. The platform unifies her podcast, books, and speaking work around a six-step values framework focused on purpose, self-advocacy, and forward movement.

Why it matters: - Grow Your WHY packages Barbara Bray’s three decades of work into a single platform for people facing burnout, illness, loss, caregiving, or career disruption. - The platform is built for women, educators, and leaders looking for practical support during personal and professional transition. - Bray’s approach centers on purpose and self-advocacy, not just goals and performance.

What happened: - Barbara Bray officially launched Grow Your WHY on June 24, 2026. - The new coaching and speaking platform brings together Bray’s coaching, speaking, podcast, and books under one brand. - Grow Your WHY expands work Bray previously led through the Rethinking Learning brand. - The platform is based in Oakland, California.

The details: - Bray’s signature offer is the Purpose Shift™ VALUES Framework, a six-step process meant to help people reconnect with themselves during change. - Bray says people often stay stuck when they lose connection to their voice, story, and values. - Her coaching combines reflection, storytelling, and intentional decision-making to help clients regain clarity and momentum. - Bray says the platform is designed to help people grow forward with intention rather than simply “bounce back.” - Bray describes her method as “listening to the story behind the story.” - Kim Zajac, Architect of Access, said Bray helped uncover her purpose and take meaningful action. - Bray’s books include “Grow Your Why: One Story at a Time,” a Best Book Award finalist in nonfiction narrative, and “Define Your WHY: Own Your Story So You Can Live and Learn on Purpose.” - George Foreman shared his story in “Define Your WHY.” - Bray first met Foreman when he was at Job Corps, where her father mentored him during his early boxing years. - Foreman later supported Bray’s work with a signed boxing glove giveaway and encouragement during her entrepreneurial journey. - The Grow Your WHY Podcast, formerly called “Rethinking Learning,” has featured more than 180 conversations with educators, authors, and thought leaders. - Bray’s perspective is shaped in part by her experience as a cancer survivor. - Bray has said she was diagnosed with lung cancer after years of dismissed health concerns, which reinforced her belief in self-advocacy and trusting instincts. - The platform’s background says Bray founded Grow Your WHY in 2026. - The background also says Bray built Rethinking Learning, a division of Computer Strategies, LLC, after that company was founded in 2009. - Bray has spoken at SXSW EDU, ISTE, and FETC, and has presented in New Zealand, Indonesia, and Argentina. - A more information link is available at Barbara Bray’s website.

Between the lines: - The launch reframes Bray’s long-running education and leadership work as a broader purpose-and-transition brand. - The emphasis on lived experience, storytelling, and values suggests Grow Your WHY is meant to compete less on conventional coaching metrics and more on identity and meaning. - The platform’s audience focus reflects a niche around people navigating disruption, where practical advice and emotional clarity often overlap.

What’s next: - Bray will use Grow Your WHY to continue coaching, speaking, podcasting, and publishing under one umbrella. - The platform is positioned to expand her reach with women, educators, and leaders seeking guidance through change. - Bray’s podcast and speaking work should remain key channels for future audience growth.

The bottom line: - Grow Your WHY turns Barbara Bray’s decades of work into a single reinvention platform built around purpose, resilience, and self-advocacy.